BASIC GRAPHIC DESIGN

Task 1 : Role of Graphic

Meaning of LOGO

Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying anorganization. It is affixed, included, or printed on alladvertising, buildings, communications, literature, products,stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. Also calledlogotype. 

Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW,Horch, Wanderer and Audi .

Example

ICON

Icons are part of the graphical user interface and belong to the much larger topic of the history of the graphical user interface that has largely supplanted the text-based interface for casual use. The user can activate them using a mouse, pointer, finger, or recently voice commands. Their placement on the screen, also in relation to other icons, may provide further information to the user about their usage. In activating an icon, the user can move directly into and out of the identified function without knowing anything further about the location or requirements of the file or code.

Example

WEBSITE

A set of interconnected webpages, usually including a homepage, generally located on the same server, and preparedand maintained as a collection of information by a person, group, or organization.

Usage Note: The transition from World Wide Web site to Web site to website as a single uncapitalized word mirrorsthe development of other technological expressions which have tended to take unhyphenated forms as they becomemore familiar. Thus email is gaining ground over the forms E-mail and e-mail, especially in texts that are moretechnologically oriented. Similarly, there is an increasing preference for closed forms like homepage, online, and printout.

Example

CORPORATE STATIONARY

The words stationary and stationery are often confused. Stationary is an adjective which means ‘not moving or not intended to be moved’, as in a car collided with a stationary vehicle, whereas stationery is a noun which means ‘writing and other office materials’, as in I wrote to my father on the hotel stationery.

Example

ADVERTISEMENT

Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern of the recipient, so that he or she persuaded to take the action desired by the advertiser.

EXAMPLE

BOOK DESIGN

A book is a set of written, printed, illustrated, or blank sheets, made of ink, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A set of text-filled or illustrated pages produced in electronic format is known as an electronic book, or e-book.

Books may also refer to works of literature, or a main division of such a work. In library and information science, a book is called a monograph, to distinguish it from serial periodicals such as magazines, journals ornewspapers. The body of all written works including books is literature. In novels and sometimes other types of books (for example, biographies), a book may be divided into several large sections, also called books (Book 1, Book 2, Book 3, and so on). An avid reader of books is a bibliophile or colloquially, bookworm.

A shop where books are bought and sold is a bookshop or bookstore. Books can also be borrowed fromlibraries. Google has estimated that as of 2010, approximately 130,000,000 unique titles had been published

EXAMPLE

 Brochur 

A small book or magazine containing picture and information about a product of service : Handbill, Catalogue and so on 

EXAMPLE

Billboard

Billboard is a large outdoor board for displaying advertisements.

EXAMPLE

Product Packaging

The way any product is packaged and looks on the store shelf plays a big part in whether or not shoppers will be interested in buying it. If the packaging looks drab and boring, shoppers will overlook the product on the shelf and pick up something else. There are several factors to creating successful product packaging.

EXAMPLE

Poster 

A poster is any piece of printed paper designed to be attached to a wall or vertical surface

EXAMPLE

Greeting Card

A folded card bearing a message of greeting,congratulation or other sentiment,usually sent or given on a special occasion or holiday.

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ELEMENT OF GRAPHIC DESIGN

Shape

The three basic shape types are Geometric (circles,squares,triangles), Natural (leaves,tree,people) and Abstract (icon,graphic representations).

EXAMPLE

Line

A line is a mark made by a moving point and having psychological impact according to its direction, weight, and the variations in its direction and weight. It is an enormously useful and versatile graphic device that is made to function in both visual and verbal ways. It can act as as a symbolic language, or it can communicate emotion through its character and direction.

Colour

The meaning of colors can vary depending on culture and circumstances. Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which.
color is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time.
For example, a person may choose to wear red on a particular day and this may indicate they are ready to take action, or they may be passionate about what they are going to be doing that day, or again it may mean that they are feeling angry that day, on either a conscious or subconscious level. All are traits of the color red.

EXAMPLE

Texture

Texture relates to the surface of an object. Using texture in graphic design adds and visual interest.

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Typo/Type

Type in graphic design,the goal is to not to just place some text on a page,but rather to understand and use it effectively for communication.

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Art,Illustration and Photography

Illustration - is a visualization or a depiction made by an artist , such as a drawing , sketch , painting , photograph , or other kind of image of things seen , remembered or imagined , using a graphical representation. 

EXAMPLE

B.G.D(5 Artist reference)

1. SYED AHMAD JAMAL

Dato' Syed Ahmad Jamal was born in Bandar Maharani, Muar, Johor in 1929. He received his primary and secondary education in the Malay and English medium respectively in Johor Bharu. His higher education was gained abroad - Chelsea School of Art (1951-1955), Institute of Education, London University (1955-1956), School of Art Institute Chicago (1963-1964) and University of Hawaai, Honolulu (1973-1974). Dato Syed Ahmad Jamal, the Malaysian National A    rt Laureate, has won acclaim and prizes locally and internationally. He won 1st prize in the Johor Art exhibition (1950), Summer Competition - Chelsea School of Art London (1954), Federation Art Competition - Kuala Lumpur (1962), and the National Bank of Malaysia Mural Competition. Dato' Syed Ahmad Jamal has contributed greatly towards Malaysian Art - in his teachings, writing and role as art curator, his service as as board member and committee members of art related organistions, particularly that of the Malaysian National Art Gallery. For his vast contribution, Dato Syed Ahmad Jamal was awarded the National Art Award in 1995 by the Malaysian Government, which honours him as a National Artist.

EXAMPLE WORK

BETTER SEA PARK ll

SIDANG ROH

MANDI LAUT

\

KAMPUNG SUNGAI CINCIN

HARAPAN

JENDELA DI ANGKASA

CHAIRIL ANWAR

DUEL IN THE SNOW

CATCH A FAILING STAR

2. AWANG DAWIT AHMAD 

Awang Damit Ahmad was born in Kuala Penyu, Sabah in 1956. He studied fine art at UITM (School of Art and Design of UITM) and was chosen as the best student in 1983. He furthered his studies in painting at the Catholic University of America in Washington DC in 1988 and was awarded a Master's Degree in Fine Art in 1990.

Awang now lectures in fine art at UITM. He has held positions as the Curator of the Art Gallery and Head of the Fine Arts Department before being appointed an Associate Professor in 2000.

EXAMPLE WORK

IRAGA PERJALANAN UTARA II/08

Mixed On Canvas (2008) - 120cm x 120cm

RAGA PERJALANAN UTARA YANG RAPUH DAN TERHAKIS

Mixed On Canvas (2008) - 100.5cm x 100.5cm

IRAGA SESAUK SERIES I/08

Mixed On Canvas (2008) - 61cm x 61cm

3. REDZA PIYADASA

He was born in 1939 in Kuantan, Pahang. Early education at Sekolah Abdullah, Kuala Lumpur from 1945 to 1956 and received the Cambridge Overseas School Certificate (Grade One) in 1957. 

From 1958 to 1959, he resumed his studies at the Malayan Teachers' College, Brinsford Lodge, England and received a 'Certificate in Education' from the Institute of Education, University of Birmingham, England. Continued his studies at Hornsey College of Art, London, England from 1963 to 1967 to be awarded a Diploma in Art and Design (UK) Upon his return to Malaysia, he worked as gru in the School of Art and Design, recently established as part of the University. [1] 

He then underwent Post-Graduate Studies at the Art Department of the University of Hawaii, at Honolulu, Hawaii from 1975-1977, majoring in Art History Asian Studies and Graduate Studies Sculpture before awarded a Master of Fine Arts Degree (MFA) In addition, Piyadasa also a Graduate-Student Participant Culture Learning Institute, East-West Center, Honolulu from 1975-1977 which finally give the award Graduate Certificate of the East-West Center 

Among his top achievements was awarded the "Prince Claus AWARD" in 1998 

In the 60s and 70s, Redza Piyadasa responsible for introducing the field of art criticism seriously, in the time that almost no debate on the subject of history or art criticism in Malaysia. His contribution in the field had a great impact on the art historical homeland. Through his writings nor works of art seem, Piyadasa examine the context of art and its relationship to the restructuring of the traditions and the arts.

EXAMPLE WORK

THE HAJI FAMILY

4.ABDULLAH ARIF

Abdullah Arif was born in Penang in 1904 He was a self-learned artist and is an art teacher at the Anglo-Chinese School, Penang (now known as the Methodist Boys School). In 1920, there were no local arts groups and arts groups organized only at the time of European expatriates (mostly English housewife) who refer to themselves as "Penang impressionists". Asia is not allowed to join the exclusive group of imperialism colonialistic reflecting prevailing then.

EXAMPLE WORK

 "Bumi Yang Bahagia" Lombong Biji Timah Malaya year 1960

Task 3: Typograhy

Typography (from the Greek words τύπος typos "form" and γράφειν graphein "to write") is the art and technique of arranging type to make written language most appealing to learning and recognition. The arrangement of type involves selecting typefaces, point size, line length, line-spacing ( leading ), letter-spacing (tracking), and adjusting the space within letters pairs ( kerning ). Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put in film, television and online broadcasts to add emotion to communication.

Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, clerical workers, and everyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and David Jury, Head of Graphic Design at Colchester Institute in England, states that "typography is now something everybody does